Wine Cooler
TypeWine
OriginUSA
First Known1980s
About Wine Cooler
A mix of wine and fruit juice or carbonated water. Peaked in popularity in the 1980s. Bartles and Jaymes commercials became cultural icons. The US wine cooler market was worth 1 billion dollars at its peak. Declined after wine taxes increased in 1991. Modern hard seltzers are the spiritual successor.
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